Have you seen the news? There’s a new Fossil Blue in town and it couldn’t come at a more popular time. There’s a video, a blog entry, a press release and I got a special email about the new Limited Edition Fossil Q x Cory Richards smartwatch based on an old Blue watch Richards has. My first thought in reading the coverage, was “Hey I’ve been a Fossil enthusiast longer than Richards, where’s my collaboration?” I’m famous in my own world and I just so happen to be an expert in my opinion. I’m open for any collaboration, I have lots of ideas – let’s do this! Okay jealously rant aside, this is wonderful news and Richards seems like a great guy and from what I read it’s the first of a few collaborations in the future. Now that got my attention.
What makes this collaboration timely and why I'm highlighting it so soon after it's launch is the mention of the Blue watch. When the Fossil Collectors Club site launched in 2010, a lot of the questions and comments were about the watches & advertising from the early to mid-90’s. In recent months a shift has happened and more and more comments and emails and search results are coming in around fans looking for particular Blue models. With all things nostalgic there is a known 20 year cycle where those things become popular again as we age and look for items from our past. Look at the popularity of the Classic NES console this past Christmas or the re-launch of DuckTales coming in the summer of 2017 or the retro Nike Air Max shoes I just bought that came right out the 90’s.
20 years ago just so happens to be when I started college and you know what watch I wore to college? Yep a Fossil Blue. What watch did all my roommates have in the dorm? A Fossil Blue. What watch did my girlfriend buy me for Christmas in 2000? Yep a Fossil Blue. They were everywhere and for years it seemed that the only watches Fossil made in those years were Blue models. I'll be disproving that theory shortly as I post more catalog scans.
Our beloved Defender series launched about 20 years after the original run. Could Blue be next? Fossil has hinted at some of the Fossil Blue series in recent launches with the Breaker, but we’ve yet to see Blue written on the face. It was refreshing to see it in this current release and let’s hope for more. Pictured below are 2 of my Blue watches that like most older Fossil watches have a special place in my collection.